Indiretto
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INDIRETTO SOLUTIONS

From channel signalsto commercial opportunities.

Indiretto combines market intelligence, multichannel campaigns and structured collection of commercial interest to help Health & Wellness brands understand, engage and activate the retail channel.

Discuss your projectExplore the three modules

THE STARTING POINT

The channel generates valuable information.The challenge is collecting it and putting it to work.

01

Limited visibility

Historical data shows what has already happened, but reveals little about channel priorities, barriers and intentions.

02

Fragmented activation

Email, WhatsApp, content, samples and landing pages are often managed as separate initiatives.

03

Unstructured interest

Responses and commercial signals can remain scattered across messages, forms and sales network activities.

01Insight

Understand what drives channel decisions.

Surveys, sentiment and signals from the field help identify priorities, barriers, needs and intentions before they emerge in historical data.

Explore Insight

Outcomes

  • sentiment and motivations
  • trends by area and outlet type
  • channel benchmarks
  • emerging segments and opportunities
02Engage

Engage the network through multichannel campaigns.

Email, WhatsApp, landing pages, content and sampling are coordinated in one measurable journey built around the brand’s target and objectives.

Explore Engage

Outcomes

  • reach and interactions
  • participation in initiatives
  • content or sample requests
  • response by territory and segment
03Convert

From interest to commercial proposal.

Interest generated by the campaign is captured and organised into structured commercial proposals, ready for the brand to manage.

Explore Convert

Outcomes

  • expressions of interest
  • confirmed proposals
  • geographic distribution
  • brand management status

AN INTEGRATED SYSTEM

Every interaction improves the next.

Insight helps define the audience and message. Engage generates measurable interactions. Convert organises commercial interest. Results progressively enrich channel knowledge.

  1. Insight
  2. Engage
  3. Convert
  4. New data
  5. Insight

MODULAR CONFIGURATIONS

The solution follows the project, not a rigid package.

01

Insight

Research, sentiment, concept validation and channel analysis.

02

Engage

Launches, information, sampling and multichannel activation.

03

Engage + Convert

A multichannel campaign with collection of commercial interest.

04

Insight + Engage + Convert

A complete journey from research to commercial proposal.

ONE PLATFORM, THREE PERSPECTIVES

One project, with the right tools for every role.

01

Indiretto

Configures, governs and controls the project.

02

Brand

Monitors progress, outcomes and authorised proposals.

03

Network

Joins relevant opportunities and controls its own activities.

VERTICAL FOCUS

A vertical platform for Health & Wellness.

YOUR PROJECT

Let’s build the solutionaround your objective.

Tell us about your product, target and territory. We will define the modules, channels and indicators best suited to the project.

Discuss the project