How is a category or proposition perceived?
INSIGHT MODULE
Understand what drives channel decisions.
Indiretto captures and organises the opinions, needs and intentions of retail outlets and professionals, giving Health & Wellness brands a qualitative, segmented and actionable view of the channel.
THE VALUE OF QUALITATIVE ANALYSIS
Historical data shows what happened.Insight helps explain why.
Sales and distribution describe outcomes that have already taken shape. Channel responses add the context needed to interpret motivations, barriers, perceptions and intentions.
Which factors shape assortment and interest?
Which barriers slow adoption and repeat orders?
How do responses differ by region and outlet type?
Which messages and concepts feel most relevant?
Which needs are emerging across the channel?
RESEARCH TYPES
Research designed around the objective.
Channel Survey
Captures stated opinions, priorities and behaviours from a selected sample.
Sentiment and needs
Identifies perceptions, barriers, needs and recurring channel signals.
Concept and Product Test
Assesses positioning, messages, concepts and product propositions.
Branded or blind research
Makes the brand visible or omits it, depending on the research objective.
HOW IT WORKS
From the research question to insight.
- 01
Define the objective
We identify the decisions the research needs to support.
- 02
Select the sample
We define geography, outlet types and professional profiles.
- 03
Multichannel collection
We engage the network through coordinated channels suited to the project.
- 04
Analysis and segmentation
We organise responses by geography, channel, profile and theme.
- 05
Deliver the outcomes
The brand reviews the dashboards, reports and outputs agreed for the project.
Research channels
Email
WhatsApp Business
SMS
Landing page
Personal area
Voice OutreachQualified phone-based research interactions
DASHBOARDS AND OUTPUTS
From collected data to decisions.
Outcomes are organised into a clear view of the sample, responses and the meaningful differences between analysed segments.
Available views- sample size and composition
- sentiment distribution
- recurring themes and motivations
- geographic comparisons
- comparisons by outlet and professional profile
- period, methodology, filters and agreed exports
PURPOSE-BUILT RESEARCH
Not a standard report.Research built around the decision.
Objectives, sample, questions and collection channels are configured around the brand’s needs, producing outcomes that can support marketing, trade and commercial development decisions.
- 01Strategic objective
- 02Selected sample
- 03Multichannel collection
- 04Segmented analysis
- 05Operational output
INSIGHT WITHIN INDIRETTO
Use it on its own or as a starting point.
Support a decision
An Insight project can provide a focused, independent view of the channel.
Shape audiences and messages
Insights help design a campaign around more relevant segments and needs.
Identify segments and opportunities
Evidence guides the opportunities to explore through a Convert journey.
YOUR NEXT RESEARCH PROJECT
Bring the channel’s perspectiveinto your decisions.
Tell us what you want to understand. We will define the most suitable sample, method, questions and outputs.
Discuss the research